The primary concern of every business owner is to provide their customers with a world-class experience. People in business go to unprecedented lengths to ensure top-notch user experience as this ensures excellent customer service, which is highly necessary for the success of your venture.
Modern business owners are highly inclined toward working on their UX design to take their companies to phenomenal heights. Various statistics show that 45.9% of businesses state that they will focus on their customer experience in the next five years.
There are several ways to conduct excellent UX design. One innovative way is by conducting a competitive analysis. This blog will explore UX competitive analysis and how you can pursue it.
What Is UX Competitive Analysis?
Competitive analysis refers to identifying the various competitors in your respective niche. This is followed by assessing and studying their business strategies to get creative ideas for improving your business operations.
Competitive analysis is also used for UX designing. UX competitive analysis is an exceptional technique used for creating and enhancing a user experience that would stand out and provide excellent value to the users. This is a way to identify competition, research it, and find an edge.
According to Nielson Norman Group, UX competitor analysis is a way to assess your site’s performance compared to your rivals or competitors.
The main motive for conducting UX competitive analysis is to extract valuable business insights from rival companies. You can then use this information in your business to smooth your user experience, customer services, and much more.
Why Is It Necessary To Conduct Competitive Analysis For Creating UX Designs?
You may be wondering why it is necessary to conduct UX competitor analysis. Let’s have a look at some of the many gains of using UX competitor analysis:
- It gives a clearer picture of your business practices, thereby providing you with creative ideas which you can also incorporate into your venture
- Provides valuable information about what your competitors are doing to attract potential customers. This procedure enlightens you about what you are missing out on in your business operations which could improve UX design
- It helps you in identifying the market gap. You can assess which customer service practice is missing in the corporate world, allowing you to use that practice and stand out
- It aids you in targeting the right audience as you get an idea of which practice would be the best to gain their attraction
- Phenomenally draws customers to you, thereby helping your business expand
- Discovers new areas and avenues of growth for your business ventures
Effective Ways To Do Competitive Analysis For UX Design
Companies often struggle to conduct UX competitor analysis effectively. Only 55% of companies currently conduct any UX testing. We have shared some practical steps for your help:
1. Study Your Product
The first and most essential tip for UX competitor analysis is to study your product thoroughly. This will help you understand what practices you should or should not include for effective UX designing.
2. Define And Assess Your Goals
The next step is to set your end goal so you can direct all your efforts in one correct direction. This will save time, effort, and resources.
3. List Down Your Direct And Indirect Competitors
Listing down all your direct and indirect competitors is essential to conducting UX competitor analysis. This way, you will be able to highlight who are your potential competitors.
4. Compare And Contrast
The next step is to compare and contrast your business operations, marketing strategies, customer services, and other essential factors with your competitors. This will uncover valuable information and insights. You will get to know what practices you should add or subtract to enhance the user experience.
5. Compile And Present Your Findings
The final step is to compile all your findings effectively to present them to your team members and fellow business workers.
Visual collaboration platforms bring teams together from anywhere at any time. They encompass the best competitor analysis templates that give you a leading edge over the competition. Plus, they substantively help you identify other companies you are competing with and how your product or service compares.