The world of eCommerce is rapidly evolving and becoming more competitive with each passing day. Online businesses must adapt to stay ahead of the curve and differentiate themselves from their competitors. This means keeping up with the latest trends and technologies that can help to improve the customer experience, increase sales, and build brand loyalty.
In this article, we will explore three emerging trends that can help your eCommerce store stand out from its competitors – headless commerce, personalization, and social commerce. Let’s begin:
Trend 1. Personalization – Is a Key to Customer Satisfaction
Personalization has been a buzzword in eCommerce for years now, but it’s becoming more important than ever, as businesses strive to differentiate themselves from their competitors. In fact, a recent study found that 63% of consumers expect personalization as a standard of service from retailers. Thus, making this trend a top priority can widen your brand’s identity and in turn and drive potential customers to your business.
Which Platforms Lead this Trend?
An eCommerce platform that leads personalization is Shopify. Its personalization engine allows businesses to create highly targeted and personalized experiences for their customers. Furthermore, businesses can use the engine to make personalized product recommendations based on a customer’s browsing history or purchase history. They can also use it to create personalized marketing campaigns based on a customer’s demographic information or location. Similarly, Magento is another eCommerce platform using this trend. Its Adobe Experience Cloud allows businesses to create highly personalized experiences for their customers across all touchpoints, including web, mobile, email, and social media.
Trend 2. Social Commerce – Taps into the Power of Social Media
Social commerce is another trend that is gaining momentum in the eCommerce world. It refers to the use of social media platforms to sell products directly to consumers. In other words, social commerce allows businesses to leverage the power of social media to drive sales and engage with customers.
Which Platforms lead this trend?
One of the most prominent players in social commerce is Facebook. The social media giant’s Facebook Shops platform allows businesses to create customized online storefronts on both Facebook and Instagram. Businesses can use the platform to showcase their products, process payments, and provide customer support all within these two apps. In addition to this, Pinterest has also launched its own eCommerce features to further support social commerce. In fact, apart from social media platforms, there are several popular eCommerce platforms like Shopify, Magento, WooCommerce, and BigCommerce that have also recognized the importance of social commerce as an emerging trend for eCommerce. These platforms have integrated social media features into their platforms to help businesses leverage the power of social media to drive sales and increase customer engagement.
Thus, social commerce is a powerful tool that businesses can use to tap into the vast potential of social media. By integrating eCommerce with social media platforms, businesses can reach more customers, increase engagement, and ultimately boost sales.
Trend 3. Headless Commerce – Creates a Unique Shopping Experience
Headless commerce is a term that has been gaining popularity in the eCommerce world. It refers to the separation of the front end (or “head”) of an eCommerce website from the back end (or “body”) that manages the business logic and data. In other words, headless commerce allows businesses to separate the presentation layer of their eCommerce site from the back-end systems that support it. One of the key benefits of headless commerce is that it allows businesses to create highly customized and personalized front-end experiences for their customers. By decoupling the front end from the back end, businesses can more easily experiment with different front-end technologies and test different user experiences to find what works best for their customers.
Which Platforms lead this trend?
BigCommerce has fully embraced headless commerce with its Commerce-as-a-Service (CaaS) solution that allows businesses to use their own front-end technology while still benefiting from its back-end eCommerce features. This creates a unique and engaging front-end experience for their customers. If you’re a business owner, and looking to implement headless commerce by using BigCommerce, then you may want to consider hiring BigCommerce professionals from renowned agencies like CodeClouds, which is a leading provider of eCommerce solutions that offers expert development and design-related services as well.
By partnering with them, you can work with a team of experienced developers and designers having deep expertise in using BigCommerce’s CaaS solution to create customized eCommerce experiences that are tailored to meet the unique needs of almost every business type. So, whether you need help with development, design, or strategy, partnering with such agencies can help you achieve your eCommerce goals and stay ahead of the competition.
In conclusion, using headless commerce can create a custom front end for your website that can reflect your brand’s unique identity. This helps you stand out from competitors who use the same pre-designed website templates. Similarly, with personalization, you can provide a more personalized shopping experience that makes your customers feel valued and understood. This can lead to increased customer loyalty and higher lifetime customer value. And finally, social commerce can reach new audiences and drive sales directly from social media platforms. This can help you expand your customer base and increase your overall revenue as well.
We hope by now you have already figured out what these three trends mean for your eCommerce store. Therefore, by adopting any of these, you can differentiate yourself from your competitors and provide a better shopping experience for your customers. So, do not hesitate in taking the first step to level up your eCommerce business and stand out from others in the online market.