The Definitive Guide to Marketing on the Central Coast

Central Coast
Central Coast

Halfway between Sydney and Newcastle sits the beautiful Central Coast region. This is also the home of Oddball Marketing headquarters. This region is an amazing place to take your product or service to market, as there are so many accessible (and untapped) digital and physical opportunities for marketing and advertising on the CAD Central Coast.

Since 2012, we’ve been exploring the local marketing landscape. This article you’ve just landed on is so much more – it’s a valuable resource to bookmark for your business! With so many unique promotional opportunities spread from Norah Head to Patonga, we’ve created a comprehensive list of all of your Central Coast specific marketing and advertising options. Explore each area to see how you can get your brand standing out in our region today… And if we’ve missed a vital local business, publication or marketing opportunity – we’d love to hear about it!

Understanding the Central Coast Community

What does the Central Coast audience look like? With a regional population of around 333,600 and rising (2018 census), this is the third-largest urban area in the whole of New South Wales. Residents choose to live here for the desirable convenience of being close enough to visit Sydney, but with the lifestyle of a small, relaxed, connected community.

We’re a regional community with a collection of coastal suburbs, each with their own personality.

  • Suburbs like Terrigal, The Entrance and Pearl Beach attract elite Sydney-siders
  • Gosford and Woy Woy are our commuter hubs to the city
  • Our Peninsula community is diverse and spread around the edges of Broken Bay, from the flats of Umina to Killcare Heights and its jaw-dropping views of Manly
  • The Central Coast Hinterland encompasses bushland suburbs including Somersby, Peats Ridge, Yarramalong and Calga, with largely unrecognised tourism potential 
  • Gosford CBD houses Central Coast Stadium on the waterfront, the home of CC Mariners

During peak seasons, the Central Coast suddenly grows with an influx of non-locals. These valuable visitors flock here (especially during summer) in the thousands to access our incredible variety of undeveloped coastline, uncrowded beaches, national park hiking trails, seaside cafes, award-winning restaurants, indie breweries, shopping experiences and – of course – the daily Pelican feed at The Entrance. 

To Sydneysiders, our region may seem quiet and suburban compared to the skyscrapers and speed of Sydney CBD. But if you look a little closer, the Central Coast hosts an amazingly well-connected network of:

  • Retail & Shopping hubs – Erina Fair, Westfield Tuggerah, Riverside West Gosford
  • Government agencies, services & organisations – Central Coast Council, DOMA, Gosford Hospital
  • Student communities – Gosford  & Ourimbah TAFE, University of Newcastle Ourimbah campus, Central Coast Sports College
  • Entrepreneurs – Nexus Hub
  • Art & Creatives – Gosford Regional Gallery, Glenn Mckimmin, Grant Malony, Albert’s Line
  • Tradespeople
  • Essential services workers
  • Entertainment spaces – Wyong Art House, Laycock Street Theatre
  • Wildlife & conservation – Australia Walkabout Wildlife Park, Australian Reptile Park, Pearl Beach Arboretum

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