Running a startup company with all the new and expensive technologies and strategies is not easy these days. Many businesses are launched daily, and most of them get terminated or wound up. They fail not because they lack focus and determination but because they lack significant marketing strategy or capital has dried up. That is why there is one of the most popular marketing strategies used by early-stage growth of startups. It is cost-effective and has an amazing success rate. We all know that the impact of SEO varies from industry to industry. However, SEO is a safe investment option for startup companies to grow their business on a budget.
Undoubtedly, the SEO-based marketing method is easy to start, cost-effective, and has continued to bear fruit for many years. So, here are some of the SEO tips for early-stage growth of startups on a budget. Let’s get into the details of it:
1) Conciseness on SEO Goals
While defining SEO goals for your organization, be very particular with your goals. However, first-page ranking or more traffic isn’t a specific goal to take action on. Both of these are common vanity metrics and do not always give the results people expect. Furthermore, even though you might get a lot of visitors to your website for a high-volume term, no one converts into a loyal and satisfied buyer. That is why defining your SEO goals matters along with content goals. To achieve this, you’ll want to know a few important factors: buyer persona, baseline & KPI, and content objectives. These factors will help you focus and format the content so that your target visitor will find the content engaging.
2) Keyword Analysis & Research
Are you aware that the terms you want your website to rank are known as keywords? One of the biggest misconceptions about keywords is targeting the keywords with the highest monthly search volume. However, in reality, your startup will benefit more if you target long-tail keywords. Those keywords have lower search volumes and generate more visits and views. In addition, it will attract users who intend to go through it. Fortunately, you can research the intent of a keyword by using SEO tools like ContentEdge and SEMrush. However, the other important characteristics of a keyword include keyword difficulty, competitor research, and more.
3) Audit Current Site Performance
For any organic strategy, technical SEO is a core ingredient for marketing. It offers a great overall user experience by loading quickly and working on all mobile devices. However, users are aware that their reputation is at risk when Google redirects them to a new page. As a result, before proceeding with your content strategy, double-check that everything is in functioning condition. Furthermore, we are all aware that a comprehensive SEO site audit may be rather time-consuming. So, start with mobile-friendliness, website performance, crawlability, and a Content Management System (CMS).
4) Make a Content Calendar
At this stage, everything related to SEO comes together. This is when you’ll want to build a content calendar for your startup company. It will organize your team to a regular publishing schedule. By pre-defining topics of the content for the next few weeks or months, your calendar should also enable you to work more efficiently and effectively. First, plan your content and publishing strategy. Also, hold meetings with your writers about the trending writing style, DEO strategies, on-page, and off-page optimization, videos, brainstorming ideas, creating reports, etc. Proper planning and understanding of the goals will let your company achieve desired results. The content creators should also plan a content calendar on which days posts will be live for different platforms like social media, LinkedIn, blogs, infographics, etc.
5) Content Reach to Audience
The content you write for your website, blog, videos, or other promotional channels is not just a copy to be posted under the brand name. It is the information you want them to read and learn about your product and services. Good content and its attractive presentation in a visual format can never go to waste. Therefore, it is imperative to use an online video maker tool to make the visual content deliverables attractive and informative. To grab viewers’ interest, you must experiment with your content with different formats and effects, promo images, and preview text. This will not only help to optimize off-page SEO factors but will also help to boost the virality of your visual content. Moreover, you can promote your content through social media, backlinks, repurposing, etc. Moreover, do not miss out on creating promo videos, as it is a great way to highlight company products and services on various platforms.
6) Analyse and Optimise
In the world of SEO, nothing stays similar for a very long time. Search engines are constantly turning and twisting their algorithms. That is why it is very common for your keyword rankings to fluctuate every time. However, they should only fluctuate a little bit. As a result, you’ll need to analyze site performance and revisit your content strategy time and again. The bitter reality of SEO is that even after being on top today, you might not rank tomorrow. So, it is important to maintain good housekeeping processes and test new and advanced SEO strategies. Good housekeeping includes content refresh, algorithm updates, A/B testing, and more.
Over time, as you get more familiar with SEO overall and experiment with various tactics, it will become more and more refined. So, please focus on the above-mentioned SEO tips so that you can fuel your brand and business and take it to a whole new level of success.
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