In the digital revolution era, it is crucial to get your website backlinks rank high in search engines, if you want to see your brand thriving. However, being aware of just how well your website is performing is not always probable.
Even when you believe that you’re doing everything right, your site might not appear as high in search engine results as you’d like.
Here, evaluating the domain authority (DA) of the website becomes a relevant practice.
The Domain Authority score is a search engine rank rating that indicates how effective and popular a website is in terms of search results. It was developed by Moz, a software development firm, and it provides a summary of expected search engine performances.
Backlinks – one of the most effective SEO strategies
Backlinks are links to your website on other websites on the SERPs. Most of these other websites complement your area of business in some way or another.
Backlinks are also one of the most effective SEO strategies. They are like recommendations/validity of your products/services from the people related to your industry.
If an expert, influencer, or popular blogger from your business niche recommends your page on their website without you having to outreach them, they presumably consider your offering to be fantastic.
Google search engine gives a specific score to pages according to their expertise, authority, and trustworthiness as well as their relevance and popularity.
The total number of clicks on the backlinks is a ranking factor that is decided by observing and tracking the number of people that click the given backlink to your website, besides other things.
If a massive part of your industry-related crowd and the experts are letting their followers and readers know about you, you’re “eligible to be amplified,” according to the search professionals.
To better your site’s position in the search results, it’s very important to judge the quality of the backlinks and build a procedure for attracting them from sites with higher authority, which may be done through marketing campaigns, among other ways.
It’s also worth mentioning that backlinks are of different types, and not all of them carry the same value. Backlinks from more authoritative sites can be a big boost for your site’s traffic whereas, backlinks from spammy websites can even be harmful to it.
It may be tempting to get as many backlinks as possible once you have started successfully obtaining them for your website. However, it is very important to understand that the quality of websites that give you the backlinks, though, is more important than the quantity of them.
In reality, instead of benefiting your organic traffic, using inappropriate links will hinder your search engine rankings.
Why is it important to get backlinks from websites with higher domain authority?
Backlinks from different websites count as a recommendation for the site’s quality for the search engines like Google. Fortunately, SEO and algorithm are compatible with such a system.
Backlinks are like one-way bridges from other websites to yours. But when you forge such a connection with a low-quality spam website, it doesn’t profit you rather puts your site in the danger of getting penalized and losing SEO rankings.
That’s the reason you should be solely interested in attracting qualified backlinks that come from websites with high domain authority.
Earning backlinks from websites with DA scores as high as 90+ may look like a nearly impossible job but really, it’s all that it truly requires is a lot of patience and commitment.
There are different ways that can contribute to your chances of earning links from high authority sites. These ways can be content-based, can depend upon the outreach increment methods or the interconnections that you may incorporate into your content.
Let’s start with the content-based method.
Making high-quality content
First and foremost, if you want to generate links, all the content on your website should be of great value in terms of information, relevance, and usability. Other websites use your content to evaluate your credibility and to decide whether or not they wish to associate with your brand.
Your website is a representation of your entire brand and company, in one way or another. Websites with a high DA score will not consider your worth connecting to if your web pages appear to be of poor quality or lack helpful information.
Thus, making high-quality content and publishing it across your website is extremely vital for securing good quality backlinks.
Make your research-based content
Original work of studies and research is one type of content that you may provide on your site to obtain high-quality backlinks from authoritative websites.
Run surveys, leverage your company’s data, develop case histories, and create additional content based on an original study that isn’t available elsewhere. Other sites will very surely want to link back to the fresh and unique material you are providing if you publish original figures and statistics.
Create detailed content
Producing and publishing detailed, in-depth materials is another incredibly effective approach that allows you to use content to attract the attention of many other websites and develop high-quality backlinks.
Create comprehensive, high-value instructional manuals, lists, and reference content materials that other authoritative websites will want to link to and share with their audience.
Write ‘list’ blogs
Listicles are quite a popular form of content with modern readers. This style is convenient to browse and consume on both computers and mobile devices due to its ease of scannability and nugget-sized pieces of information.
To capture even more attention that will ultimately result in more links, arrange your major resources or the best blog entries as checklists to appeal to this crowd’s enthusiasm.
Visuals and Infographics
Don’t just emphasize the tone and language when developing your site’s content to achieve higher quality backlinks. Visually appealing content also helps draw links.
Diagrams, infographics, and multimedia (images, videos, GIFs, etc.), for example, are way more efficient at generating backlinks from other websites, owing to the reader’s capability to retain visual information.
As a result, you don’t have to develop content that is solely based on content, rather, you should also work towards creating stunning, instructive visuals that add to the overall appeal of your website.
Create content that stays relevant
Sites frequently link to websites and pages that provide relevant, valuable, and timeless knowledge.
Other publishers and websites link to such forms of good quality evergreen content because they know it will offer long-term value and it is less likely to expire or even become obsolete.
Thus, building relevant content helps attract more sites with higher DA scores.
Stay in tune with the news and trends
While the evergreen, relevant content will develop connections as well as provide long-term value, publishing time-sensitive content on the website to create high backlinks can be advantageous as well.
News websites, blogs of journalists, and other rapidly growing media organizations frequently link to material on trending or relevant topics.
This form of content may not have the same long-term linking worth as perpetual content, but it can aid in the acquisition of immediate, useful links. You can use annual content calendars to ensure you are covering a majority of the special and seasonal events.
Make linkable content
You’ll have a greater chance of achieving other websites to link your web pages if you produce high, elevated quality content. You can boost your chances for the same by keeping it simple for other publications to link back to your website.
Use HTML-ready snippets that the other publications can embed onto their sites, linking back to your website.
Identify high-quality links
The fact that all the links are not the same is the reason that backlinks from more authoritative websites will help you grow and rank higher in search results than backlinks from low-quality spam sites.
So, when it comes to link development efforts, determine which websites are worthy of consideration and only seek out connections with sites that are worth investing the time and energy into.
Keep up with the competitors
Browse the websites that directly link back to competitors’ websites. This will help you identify a list of websites that provide backlinks to the businesses in your niche.
You can make use of a digital tool for the same. Select up to ten websites, and your own, into your Competitor Backlink Checker. It will display all websites that have already been linked to your business opponents.
This also helps you find high-quality backlinks listings. You can use this backlink gap filter that some backlink checkers provide to see where your competitors are receiving their links from and who you can target to achieve the same.
Request links for brand mentions
You’ll start to see citations of your business on many other websites if you’re providing high-quality content and actively taking outreach initiatives. This is excellent, but it would be even greater if each reference of your company included a link back to your website.
Websites may give mentions of your brand without actually including a URL to your site or may even link to an incorrect site.
To avoid the same, you can simply arrange a Google Alert for your business and scan for your brand keywords on a routine basis to uncover brand references. If there isn’t a backlink leading to your site in the citation, you can contact the author or the publisher and request one.
Fix damaged links
Similar to how some site publishers often do not link where they should, there are chances that they may also provide broken or inaccurate links. Keep a watch on such broken links, since there are chances that you might be losing out on getting a high-quality backlink.
When you come across a damaged link on a site (that is significant to your company or industry), approach the site publisher, let them know about the issue, and offer a good and new link back to the website as a suitable substitute.
Reclaiming photo links
Embedded images on web pages frequently contain links to the image’s origin or source. These hyperlinks are occasionally damaged or do not link to the correct website.
Keep a lookout for such links as well, particularly if visuals that belong to you have been referred to by another website. Make sure that all your visuals and graphics on others’ websites include a backlink to your own.
Link to similar and related sites
The finest connections are those in which both parties benefit from the interaction.
So, while you participate in link-building initiatives, make sure that both parties gain. Provide a link to other websites to improve the chances of boosting up your number of backlinks. By linking to some other website, you might increase your chances of getting a link back from them.
As a result, whenever you contact them for writing guest posts or being included in their roundups, they will be much more open to your approach.
Collaborate with other brands
Featuring another website on your website is among the most effective methods to link directly to them. This not only helps you establish the relationship but also enhances the likelihood that the website you mention will reciprocate.
When you showcase a business on the site, the brand will probably acknowledge and mention the post (and even refer back to the post) on their own. The firm is also encouraged to distribute the piece via its content distribution and social media platforms, resulting in even more advantages and recognition.
Interviews and round-ups
Volunteering to give interviews or participate in roundup pieces is yet another strategy to earn plenty of high-quality backlinks.
When blogs showcase an individual or a business or compile a collection of marketing quotations, best practices, or instances from influential individuals, they almost always include a reference link to the highlighted person.
Volunteer to create testimonials or submit reviews on other companies to get your name and backlink on those websites.
Pick your favorite tools or companies and reach out to them so that you can offer to share your views about your user experience. Brands and firms are typically anxious to include video testimonials and reviews on their websites for credibility purposes and testimonials can be a great way to get credited with a backlink.
Offline contacts and networks can help you develop high-quality referral backlinks. Organize a meet-and-greet or a more formal conference.
When you hold an event, your website can earn links through the event directory sites, and so when you fund a meeting or conference, you usually get a reference on the main event page which is how you shall gain extra brand awareness for your company.
Use social media platforms
A solid proper social strategy may assist in driving visitors to your content and boost your visibility, which is beneficial to both your business and your linking efforts. As shareable content spreads over the net and more individuals watch it, the likelihood of other sites linking to it rises.
So distributing your content, making it simple for people to share it, and making attempts to improve the most visibility on social media may and will boost your platform’s SEO.
If you wish your site to rank well in search results, you’ll need to locate high-quality backlinks and acquire them using a thorough and well-planned outreach campaign. This approach works the best if you create your backlink profile using organic and genuine tactics, such as those outlined in this piece.