All You Need to Know Before Doing Sales Audit

Sales audit

Keeping a record of all your sales processes might be a difficult task for you, however, you cannot let it remain unchecked as the sales process is the key to the success of any business. Just imagine what would be the future of your company if you have to face a sudden decline in your sales? Definitely, it will be hard for you to keep it going.

However, you can also get yourself in real trouble if your sales process is not organized. When you don’t have proper knowledge about the no. of products you are buying or manufacturing and selling then it can cost you some severe loss. Therefore, you must audit your sales to prevent yourself from getting into any hurdle. You can take the help of a sales audit checklist template in this regard. Plenty of such templates are available online, but you must pick the relevant one that suits your business.

If you don’t have any knowledge about sales audits, then you are at the right place. In this article, we have discussed sales audit in detail. Continue reading to enlighten yourself:

What is a Sales Audit?

Sales audit can be defined as keeping the official record of all the sales of the company. This will give you clear ideas about your sales and the improvements you are making in them. Moreover, it will also assist you in setting sales goals as you are aware of the previous average sales and you know how much effort will be required to achieve the new set goals. In simple words, you can say that a sales audit means analyzing and providing a record of every sales statistic of the company since the time it has been made.

Who the Sales Auditors Are?

The person you hire to analyze the sales of your company and then provide a record of them is called a sales auditor. A sales auditor could be a person with relevant experience within your company or you can hire someone who is a professional consultant in this regard. A sales auditor can review every employee’s record and financial status of the company as well to conduct the sales audit.

Basic Steps of Conducting a Sales Audit

There are the following specific steps that you should take to conduct a sales audit perfectly.

•             First of all, you have to make a list of all the sales teams working within your company and those you have hired externally to carry out your sales. Keeping the record of the whole sales staff will help a lot in organizing the sales process.

•             After having a list of the whole selling staff, the next step is to survey to check their performance. This will let you know how they have been working previously and what their sales rate was.

•             After that, you have to check what type of training has been given to sales staff. Moreover, you also have to know about the selling strategies adopted by the staff and find out the drawbacks in these strategies.

•             After getting all of the above information, you have to keep a record of every sale. The best way is to categorize sales concerning sales staff.

Additionally, you can also use certain tools, such as Content Camel, to get help with sales and sales audits. It can help you with sales funnel auditas well.

Importance of Doing Sales Audit

Organizing the sales process will help your company to move towards success. You will have a better idea about the current condition of your sales and the factors that are reducing them. This will help you to develop even better strategies.


Now you know everything about sales audits, the only thing you have to do is to hire someone to do so for your company so that you can set it to a higher level. Using some audit software will also be a great step instead of doing all these things manually. However, it’s better to hire highly qualified sales personnel for this purpose.

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