Trade exhibitions nowadays often include digital portable trade show displays, and for a good reason—they are highly customizable, appealing to our digital nature, and allow you to build visually striking displays that are dynamic. However, even while numerous companies have brand digital components, only a few truly make the most of them.
Things to show on display to attract customers
- Show brand-related material about your company.
Tell them who you are and what you do. Like a mission statement, keep it short but useful. Even though a phrase is catchy, someone who is just passing by your booth is probably not going to comprehend it. It is essential to draw in attendees with what you can offer.
Make it easy for visitors to browse for more in-depth information or to ask queries of booth staff when they approach your booth.
- Provide detailed details about the products and services you offer.
Make sure that product and service information is accessible by using well-written, scannable text. People who have a genuine interest in your goods and services will be attracted as a result, and they have an even greater likelihood of becoming leads. Stats, company FAQs, and brand information are all great options.
- Add product demos.
Quick demo videos make it simpler for customers to witness themselves using your product. This grabs their attention and stimulates their interest. Given the noisy atmosphere of the trade show floor, showcase a visually appealing and informative presentation in the absence of audio.
- Display testimonials and reviews.
Social proof is the most compelling thing in marketing. People have a strong desire to learn more about your products if they see that other people are already using them. Look out for audio-visual content, including captivating voice bytes or rotating reviews.
- For navigation, use digital displays.
To direct guests inside your booth, place it outside. Alternatively, use it inside your booth to assist customers in finding just what they need. It is an excellent way to use the colors of your company. Likewise, well-known symbols include arrows, Facebook’s “like” sign, and so on.
- Show current social media updates.
Social media is a fantastic tool for audience targeting, generating leads, and brand exposure. People are drawn to and remain involved in your booth by a digital display that changes in real-time on exhibitions or monitors social media discussions about your company. For your chance to be highlighted, many will start connecting with your company on social media!
Read More: Mastering the Art of Social Media: Unleashing the Power of Digital Marketing
