The Google Analytics dashboard is a must-have for many website owners and marketers. However, it’s not the only way to measure your SEO success. If you’re not using Google Analytics then you are missing out on a huge amount of data that can be used to improve your rankings on search engines.
This article explores some alternative tools and ways of measuring your SEO success without using Google Analytics. These tools will help you get an idea of what traffic sources are working best for you, how well your content is doing and whether or not customers are buying your products after visiting your site.
Why Google Analytics is important
Google Analytics is a powerful tool for helping you measure your SEO success. It can tell you exactly how well your content is doing, whether or not customers are buying your products and if there are any problems with your site that need to be fixed.
This might sound great, but it’s not the only way of measuring SEO success. Many marketers and website owners don’t use Google Analytics because they want to avoid being tracked by Google, or because they simply haven’t got round to setting it up yet.
The Best Free SEO Tools
There are a number of great free SEO tools that can be used to measure your success without using Google Analytics. If you want to know how many people clicked on your content, what pages they visited and the bounce rate, then clicky is a good option.
Another great free tool is Google Webmaster Tools. This tool lets you see where visitors are coming from and if they’re visiting other pages on your site while they’re there. It also tells you how long they spend browsing and whether or not they found what they were looking for. It’s a useful metric to see how well-designed your website is and how easy it is to navigate between pages.
SEMRush
SEMRush is a great free tool for measuring your SEO success. It will tell you about the keywords that are bringing traffic to your site, how well your website ranks on search engines and more.
An important thing to note is that SEMRush’s analytics are based on data from Google. This means it can be a good alternative for those who don’t want to use Google Analytics but still want to see how well they are doing on Google.
Moz Toolbar
Moz is a powerful analytics platform that allows you to review many aspects of your SEO strategy. Moz provides a ton of information about traffic sources and customer engagement, but one of the most beneficial features is the toolbar. The Moz toolbar gives you access to an SEO analysis for each page that’s visited on your site.
SimilarWeb
SimilarWeb is one of the best alternatives to Google Analytics. SimilarWeb is a web analytics company that has been around for quite some time. They have a very detailed dashboard that provides SEO data and helps monitor traffic on your website. This information can be used to make decisions about what content you should produce, what type of ads you should run and what keywords you should focus on during your SEO campaigns.
Conclusion
Google Analytics is an important tool for anyone that wants to rank higher on search engines. It is the most popular platform for tracking your website performance and understanding your visitors. But what do you do if you don’t have access to Google Analytics? Don’t worry, there are still a number of free tools that can help you understand how your website is performing. Some of these tools are SEMRush, Moz Toolbar and SimilarWeb.
