Your website can drive a huge amount of traffic to your company which in turn can lead to more sales and more leads. One of the best ways to do this is to ensure that your B2B landing page is optimised. Here are 5 tips that you can use to optimise your B2B landing page.
1 Make Your Page Relevant and to the Point
One of the most important parts of optimising your landing page is keeping it relevant. The people who will be reading your landing page will be busy and short of time. The need to know the information quickly and concisely so consider optimising B2B landing pages so they get to the point.
You should also think about the jargon that you are using in your landing page. If you need to seem like an authority on the subject, then you can add words and phrases that convey that. However, try to keep the jargon to a minimum if possible.
2 Think About Your SEO
Businesses need to know where your website is in order to view it and generate leads. This is where SEO (Search Engine Optimisation) comes in. You want to ensure that all of the keywords that you want your site to rank for in search are naturally included in the landing page.
SEO doesn’t just stop with the landing page, it also includes other areas of your website. These also need to be properly optimised so that all of your site can be found in search. The higher you can rank your site in search results for your niche the more clicks you will get and the more potential leads you will generate.
3 Optimise Your Site for Mobile Devices
Most people now visit websites on their phones and mobile devices. With about 54 million smartphone users in the UK in 2021, there is an ever increasing chance that this will be the medium most businesses will use.
This means that when you are developing your website, you must ensure that it is mobile device ready. Many web designers and website building apps do this automatically, however, if you have an older website, it is worthwhile checking just in case.
4 Add CTAs In Your Copy
One of the most effective ways to convert leads is to have a CTA (Call to Action) throughout your website. This is a phrase or a button that asks visitors to click so they can make a purchase or look at the products.
If your business doesn’t suit the traditional CTAs, then you can still ask visitors to give your customer team a call to get a quote or for more information. This will also encourage those who are uncertain to seek more clarification.
5 Think About the Design of Your Website
The first thing people will see when they visit your website is the design. It needs to be uncluttered and easy to navigate so that it doesn’t put people off. Busy people have little time to search for what they want, so make it easy for them in the landing page design.
By optimizing your B2B landing page, you can not only bring visitors to your website, but you can also generate leads and hopefully convert them into sales.