Guide to Conversion Rate Optimization in WordPress


Getting high traffic to your website is always a good thing or even a dream for new website owners and something we all need for our E-stores and blogs. But if the coming wordpress traffic doesn’t transform to something, like a sale, a download, or signup to your email list, etc., sooner or later, then there is no purpose for that.

Instantly, most marketing companies focus on directing traffic to the websites with promises that this will later convert into beneficial leads for sale or whatever their conversion goal. But that’s barely half the campaign. The other half is the most important one, which decides whether this traffic gained you something or was just a waste of time.

What is the Conversion Rate?

A conversion rate is the rate of visitors who perform the desired action, like finishing an online form, signing up, buying a product, or even subscribing to a newsletter.

Relevancy is a significant factor that comes under the conversion rate. A high conversion rate is a clear indicator of your website’s good health. An effectively designed and well-formatted website attracts your end-users. On the other hand, a low conversion rate could result from various website performance or design determinants. The most common causes for a low conversion rate are slow load times, copy that doesn’t convey the required message, a broken form, not a pleasant-looking web page, etc. 

What is CRO?

Conversion rate optimization, or CRO, improves your website and content to overcome the difference between visitors and customers. The method of optimizing for conversions enables you to increase your number of highly-qualified leads, boost income, lower procurement expenses, obtain more significant benefits from your leads and buyers, and grow better. Conversions can occur all across the website: on your home page, pricing page, blog, landing pages, product pages, and more. To enhance the potential of transforming website visitors into returning buyers, you should optimize every possible location. 

Here are five conversion rate optimization tips to encourage you to start developing your goals. Most of the tips apply to any website, including WordPress.

Use Effective Headlines

Headings are typically the first thing a visitor notices when landing on the website/landing page. A heading is a power of encasing your entire selling pitch into one strong sentence. The purpose of the heading is to stimulate visitors’ interest, answer a problem, solve a puzzle or be instructional. The titles that have proven to be impactful and promote better lead generation are Command Headlines, Immediate Headlines, Question Headlines, and Instructional & How-to Headlines

Key CTA’s (Button, Alerts, Popups, & Pricing Tables)

A WordPress landing page has the purpose of procuring something from your audience. Be it a lead generation or creating a list of email subscribers, contact details, or, more importantly, sales. By using a CTA – Call to Action, you should develop such a plan and direct your visitors to act in a particular way. Using imperative CTA’s and correctly positioning them can be the defining factor as to whether or not you will increase the figure of visitors you convert.

Tip: the most probable position for a WordPress for the end-users eye to catch is directly above the fold, not at the top of the page.  Even a study from Google shows the same.

You can leverage popups, but you have to make sure you do so in a way that doesn’t turn off your audience. Elementor’s popup builder, for example, allows you to configure popups in a way that ensures your visitors aren’t bombarded by intrusive popups.

Time Limit

An increase in conversion rates is directly proportional to limiting the time it takes for the end-user to choose and click or follow your CTA. It creates a thought of urgency. The longer people take to think about deciding, the higher the possibilities are of them changing their minds or getting diverted by other suggestions to buy elsewhere. An amazingly prosperous means of achieving such a feat is by instilling a time limit to your offer. For example, “Get 25% Off All Purchases during the Next 48 Hours.”

Limited Quantity

Another WordPress comparable method to the time limit is using short quantities. The reason for this is that it generates a sense of deficiency. When something isn’t available in abundance, the time it takes somebody to secure the purchase is decreased significantly out of worry of loss. By acting this, your leads feel the need to make a purchase as soon as possible. This short method can render a radical addition to your gains and conversions.

Display Certifications and Referrals

Another beneficial way of creating trust and increasing sales is through certificates and referrals. These are presented shortly after the details and benefits of a particular offer. The reason is, certificates confirm that everything pitched is accurate. According to a study done by a site, 92% of people will trust a recommendation from a peer, and 70% of people will trust a reference from someone they don’t even associate with.


Many websites regularly use these approaches to benefit by increasing their sales and number of repeat buyers. A popular Credit loan provider website, such as, uses the above techniques, mostly effective headings and displaying certificates, testimonials, and referrals to attract more customers. It makes their traffic conversion rate excellent and, in turn, makes them one of the leading websites for credit loan providers in Switzerland.

The above techniques are straightforward and can be used without paying any cost; you need to plan minor aspects regularly and shift your techniques slightly according to your audience’s response. All the above techniques are experimented with and proven to give noticeable results.

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