Sydneysiders are part of the nearly 20 million internet users in Australia. Sydney’s residents are online 24/7. Activities they engage in include email, web browsing, and banking. They enjoy making purchases online and are highly active on e-commerce platforms. Therefore, it is crucial to power up your SEO by hiring an expert in SEO services in Sydney.
Most marketers and businesses fail to get results from their search engine optimization strategies. A reason is they fall prey to common SEO mistakes. Experts of Seo in Sydney services must back your SEO efforts. This article explores the most critical SEO pitfalls you need to steer clear of to make your SEO successful in 2021 and beyond.
- Unclear SEO goals
To succeed with SEO, you need to have clear goals. But most business owners and marketers will be running a campaign without any clear aims in mind. They believe that simply applying SEO will improve traffic, which in turn will increase revenue. But things are not that simple.
For your SEO efforts to take off, you need to understand what you want to gain. Do you want more traffic, more organic leads, or more sales? Try to be as specific with your goals as possible.
- Search intent
Search intent is a ranking factor that can impact the SERP results. Google has a preference for sites whose content can satisfy the searcher’s intent for a particular query.
The intent is about the motivation behind the user search. It would help determine what a user wants when they are searching on Google. Are they looking to purchase something? Are they trying to get information? For example, if someone types digital marketing on the search box, the user wants to get relevant information about this topic. Therefore, the user has informational intent.
- Neglecting mobile traffic
Mobile-friendliness and mobile search must be part of your SEO strategy. Otherwise, you might be missing out on massive profits. Currently, more than 50% of traffic on websites come from mobile devices. It is the reason Google favours mobile-friendly websites.
To make sure that your website is optimised for mobile devices, it must be responsive and fast. It must load in under three seconds. Mobile-friendliness and page speed are critical ranking factors.
Sydney’s online consumers are active and growing. They are on their mobile phones accessing their social media accounts. Overall, social media engagement in Australia, including Sydney, has increased by up to 80% between 2015 and 2021.
- Outdated SEO practices
Google is constantly improving its search algorithm. Therefore, SEO is continuously evolving.
Strategies that might work well a decade ago are no longer effective. Therefore, if you want to stay on top of rankings, you need to know the trends and use modern SEO techniques.
Tactics such as keyword stuffing and private blog networks or PBNs are penalised rather than ranked high. It will help if you watch out for fresh updates and changes by Google and other shifts in the industry.
Sydney’s audiences are looking for a premium experience online, and your SEO tactics must be able to deliver that. While working on an SEO strategy for your website, considering these points can help you go a long way in digital marketing. You can also avail the expert SEO Sydney services to avoid missing out on any crucial aspects of online marketing.
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