People say that the huge drop in the amount of money spent on crypto-related TV ads in the US shows how the markets are doing now. But two companies that work with cryptocurrency say this is not a good reason to take a break.
Spot says that in July, the biggest crypto trading companies only spent $36,000 on TV ads. They spent $84.5 million on ads in February, a drop of 99.9%. This information got much attention in a report that Bloomberg released on Wednesday.
During the US Superbowl, Crypto.com, FTX US, and Coinbase all spent a lot of money on high-visibility ads to let more people know about their services. Because of this, advertising cost $84.5 million.
IDEG’s head of investments, Markus Thielen, told Coin telegraph that his company has been “very careful” with its cryptocurrency investments. Thielen says that this puts them in a “really strong position” to take advantage of the current economic crisis.
Thielen says that advertising is important for many reasons, but one of the most important is that it makes people more aware of a brand:
Even though people spend less on TV ads, sports sponsorships are still a strong advertising market. The Financial Review published a study on August 10 that said cryptocurrency companies like Binance Holdings, OKX, and FTX spent more than $2.4 billion on sports marketing in the last 18 months. They are spending $12 million on contracts with the sports team Man City and $135 million to buy the naming rights to an NBA stadium in Florida. Both of these venues are in the state of Florida.
A good advertising campaign needs to plan how to market cryptocurrency.
With a cryptocurrency marketing strategy, you can talk about your product to the people most likely to be interested in it. When working on a cryptocurrency project, you need a marketing plan to get the word out about your products and services. How well your blockchain project works will depend on how well you explain it to the people you want to use it. But because they don’t have the right skills, many people find it hard to market a product or service based on blockchain.
So, let’s talk about what we think are the most important parts of a good blockchain marketing strategy. People who know much about blockchain marketing have broken down these methods and put them in front of you. Many great blockchain applications that worked well have used them. So, you shouldn’t be scared to use them. You can also hire a marketing firm to help you develop a plan to promote your business. Visit here for quality of bitcoin investment plan to obtain an objective perspective on trading bitcoins.
Make a name people will want to buy
A strong brand should be different from the others. The brand of your company should show off all the great things about how it works and connect with the people you want to reach on an emotional level. If you do some preliminary research, it might help you figure out what your potential customers care most about. With this information, you’ll be able to come up with visual rules and traits that will attract the kind of people you want. Building a strong brand is a good goal, but you need to keep the promises you make to your customers.
Keep your end of the bargain
People will think you’re more real if you do what you say. It’s better to make fewer promises than to make many promises you don’t keep. Because you were determined to do what you promised,