Business Decisions: Is It Better to Start a Blog or a Podcast?


Are you on the fence about whether to start a business blog or a podcast?

Ideally, you want to jump in on both channels as they can yield great results for your business. If you’re on a tight budget or don’t have the time to focus on both, you find yourself in a situation where you have to pick one.

The big question is: which one do you pick?

In this blog vs podcast guide, we’re fleshing out useful information about both options. In end, you should be able to make an informed decision.

Let’s get into it.

The Basics of Blogging

Blogs are a powerful marketing tool. And the numbers don’t lie. About 80 percent of all businesses in the U.S. have an active blog. Implemented properly, blogging can increase your conversion rate sixfold.

Blogging involves setting up, well, a blog. The blog could be standalone (not recommended) or attached to your website’s domain.

Once the blog is set up, the hard part, which is to create blog posts that are relevant and informative to your audience, begins. Most small business owners typically outsource blog content creation to an SEO agency. It takes expertise to create content that can rank well on Google and other search engines.

The Basics of Podcasting

Podcasting is the new kid on the block. About 155 million people in America listen to podcasts, and this number is forecast to keep increasing by 20 million every year.

Such numbers tell you one thing: your target consumers are certainly listening to podcasts. And as a business owner, you need to be where your customers are.

Here’s the sweet spot: Over 50 percent of podcast listeners are likely to purchase from a brand they discover via a podcast advert.

An increasing number of businesses are embracing podcast advertising, but some are starting to launch their own podcasts.

Blog vs Podcast: How to Choose Between the Two

Blogging and podcasting are both effective marketing tools. You should embrace both, but if you have to choose between the two, you have to consider a number of factors.

The primary factor is your target audience. Between blogs and podcasts, which do most of them prefer?

Podcasts are very popular among the younger generations (12-24 years). So, if your business is targeting Gen Zers, it’s a no-brainer that podcasting is the way to go.

On the other hand, blogs are popular among the older generations. The average blog reader is 41 years old. If your target market mainly comprises millennials and Gen Xers, blogging is ideal for your business.

Also, consider your expertise and budget. Podcasting needs you to invest in recording and production equipment, while with blogging, you only need to set up the online platform and start creating content. Considering startup costs, podcasting is the pricier option.

Keep in mind that just as you can outsource blogging to SEO agencies, you can also outsource podcast production to podcast companies.

Blogging and Podcasting: Have Your Pick

A blog vs podcast contest isn’t easy to settle. They both have their pros and cons and will deliver good results when implemented correctly. But if you have to go with one, it all comes down to audience demographics, your skills, budget, and goals.

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