If so, you’re in the right place!
In this blog post, we will show you the top 12 ways with which you can increase your landing page conversion by using some simple tactics that have worked for us and our clients in the past. By following these, you’ll be able to create a better relationship with those who visit your site and encourage them to leave their email address at your website for future notifications!
So, If you’re an e-commerce business owner, you need to understand what your customers want, because alot of times, it’s not just about the product, It’s about their experience and the overall customer experience.
Now that you have a baseline, there are a number of things you can do to increase your conversion rate with landing pages—and we’ve got some tips for how to do it.
Let’s look at how we can improve!
- 1. The first step is determining what your landing page conversion rate is.
Here are some helpful tools you can check out:
– Google Analytics
– Google Search Console
– CrazyEgg.com
– Kissmetrics.com
- Consider using video on your landing page.
—This is a great way to engage with your visitors and make them interested in what you have to offer subconsciously leaving behind a personal touch.
- Design it simple yet attractive:
Make sure that the graphics on your site are clear and easy to understand. You want to make sure that even if your customer isn’t looking directly at the page, they’ll still be able to understand what’s there without having to open up an external app or navigate their browser. You can also explore some creativity — use a different type of copy on each page. For example, on one page you can have a short description and a long description. On another page, you could use a video instead of text. Try mixing things up!
- Make sure that everything about the page is mobile-friendly:—this includes fonts, graphics, animations, images, and text size—because more than half of all internet users are accessing websites through mobile devices now!
- Generating an engaging hook:
This will get your audience interested in what you have to say, which will make them more likely to read through your article. Once they’ve read through it, they’ll also likely be more inclined to take action after reading your content!
- Introduce yourself as a professional in your field: For example, if you’re a web designer or web designing agency, and you need to tell them why they should hire you—You could include things like: “We’re known for our quality work” “We create beautiful websites that convert well” “Our customers love working with us” etc.
- Play the trick of numbers: Tell them what or how much value they can expect to make from working with you and how much value your product/service will give them. Remember, it’s not about you or your products but what results they are going to achieve with it—so try hitting their pain points!
For eg: You can do this by using numbers such as “$100/month” or “$2k/year” or get a >number%< results within >days<.
It’s important that you use numbers (preferably use Odd numbers), here because it helps create urgency for people who aren’t sure if they want or need your product/service in their lives yet.
- Growth hacking is a must: It helps in converting traffic into leads and sales. Hijacking people’s attention is the most difficult task for any business – competitor research and creating a sales funnel will always get you more customers and more sales and you will have a tentative prediction of your performance. You have to beat the other competitors by being at the top of their search list!
- Highlight your Unique Selling Proposition: Even though you have a product or service that you’re selling, you still have to give them a reason why they should buy from you instead of from someone else. You have to convince them that buying from you is the better option for them and that it will give them the best results out of all of the other options available in their market space.
Your USP punch must make them want to do so over another company’s product or service—This could be anything from price, quality (or lack thereof), convenience (or lack thereof), etc.
The point is: if there isn’t anything unique about what they’re getting from your business then they won’t buy it!
- Make it clean and place appropriate CTA buttons: The first step is to make sure that you’re crystal clear with what you want your visitors to do next. Are they looking for a purchase? Do they need help? Do they just want to see what else is available in your store? It’s important that you answer these questions so that your visitors know exactly where their journey will take them once they land on your site.
- Ask questions on your website so people will feel like they have more information about your products and services than usual.
—You can also include an incentive for people who leave a comment. Offer some kind of discount or reward for those who leave valuable feedback on your website. It doesn’t have to be huge; just something small that shows that you care enough about your customers’ experience with you that you make an effort to keep them happy (it’ll make them feel like they’re getting something special).
- Don’t forget about the basics! Your landing page should be simple and easy to navigate, but it shouldn’t feel like a carbon copy of every other website out there—you want something unique and memorable, which means incorporating elements of design into every aspect of the experience. You should also keep in mind that people don’t always read from top to bottom when they visit a website or shop online; instead, they might skip around or skim.
When you’re running an e-commerce business, it’s important to make sure that your customers feel like they’re getting what they need from the website. That means making sure that your landing pages are as effective as possible at converting visitors into leads and sales.
And most importantly, never compromise with SEO optimisation, because the more people who see your product or service, the more likely they are to buy it.
Key Takeaways:
- Keep the design simple yet attractive
- Ask your customers questions
- Keep it simple and clear
- Show the customers that you care
- Present a problem and then offer a solution
- Don’t make the customer feel like they’re being sold to
- Have a really strong USP
- Have Open And Engaging Hooks (preferably questions)
- Have your unique brand persona reflection
- Add proper CTA
