Nowadays, people turn to the internet for every inquiry they might have—including questions about their local health practitioners. With a quick tap on their phones, anyone can find what they are looking for. As such, dentists like you need to have your information ready on your website for any potential patient to see.
A website where anyone can read all your products and services is highly beneficial. However, a site is not there just to spread the word about your dental practice. Instead, it must be able to help you with your branding, making you look reliable and targeting the right clients.
There are a lot of considerations to be made, especially if you want to showcase your brand and build relationships with your patients, even if they have yet to set foot in your office. To help you, here are five key features every dental practitioner must have on their websites.
An Efficient Homepage Design
Your homepage is the most important page on your website. It is the first thing the client sees when they click the link to your page and helps them navigate your site. Thus, it is in your best interest to ensure that your homepage is efficient. It must not only be attractive, but it should also give visitors a good idea of who you are and what they can expect from you.
Of course, creating a homepage that’s perfect for you is easier said than done. If you want to ensure your website keeps the attention of your visitors without losing track of your purpose, consider seeking help from professional developers and designers. In addition, you should also invest in dental communication software to modernize how you engage with your patients.
Good communication with your clients could help in establishing healthy relationships with them. Thus, having dental communication software is a great way to jumpstart your website to help you and your clients to stay connected and updated.
About Us Section
It’s hard to trust someone you don’t know. The same can be said with your dental practice. Plus, it’s no secret how many people feel nervous about having their teeth checked out or treated by someone unfamiliar. To remedy this, you should introduce yourself and your staff under your site’s About Us section.
Write about your educational attainments in your dentist bio. To help establish more trust and credibility, you should also include information about any professional associations you belong to and how long you’ve been practicing as a dentist. Showing off your credentials will surely ease the nerves of anyone looking for someone reliable to help them.
Well-Written and Informative Content for Patient Education
Another way to increase patient trust is by having well-written content on your website. Like a blog, have articles ready for your clients to read on each procedure or service you offer. That way, they will be able to understand what a procedure might entail while you show off your expertise on the topic.
Moreover, having valuable content on your site increases engagement from your visitors! The more topics you discuss, the more likely you’ll appear in Google searches. Ensure you proofread all your content, as grammatical or spelling errors will make you look unprofessional.
A Gallery Featuring You and Your Work
To see is to believe, so the best way to convince clients to choose you is by showcasing photos of your work. Include a before and after of cases for any potential client to see. If you have permission from your patients, record their positive reactions after a procedure and include them in the gallery.
When other clinics offer the same services as you in the area, these photos and testimonies will help you look more favorable. You could also add a section of full client testimonials and recommendations to make your website more reputable. But don’t forget to ask for full consent from your clients before posting their names on your website.
Hiring a professional videographer or photographer to do the work could be a great idea if you want to include photos and videos in your postings. Having authentic footage of your patient in your office is more trustworthy than overproduced videos, as it feels more honest and relatable.
Call To Action
Finally, every dental practitioner’s website must have a call to action. You must be able to encourage your visitors to take action, like contacting you for inquiries, signing up for your newsletters, scheduling an appointment, and more.
While these words and phrases can be put anywhere on the website, you must also learn to be strategic about your sound. No one wants to scare off potential clients by sounding too desperate! Always think of your branding, and make your CTAs personal. Most of all, they should be able to serve your current objectives.
Final Thoughts
A website is an excellent investment for your dental practice. It is like a salesperson, ready to advertise to you at all times of the day. When visitors to your website can see how much effort you put into your online “dental office,” they will learn to trust you more. So, if you want to become more competitive and expand your business to more people, you should get a website for your clinic.
