Almost everyone who uses the internet has Instagram. There are many apps that most of the world uses daily. But, Instagram is the most significant one out of them all. Since people use this app so frequently, it is easy to reach out to them. You can give your audience a glimpse into your daily life through Instagram and keep it natural.
You can also stay updated with many other people on the platform and see how people from all over the world are living. This helps us feel like we are updated with everything going on in the world, and I am not late to any trends. Not just that, but Instagram can make it easier for you to connect with people who match your interest. In this case, you will find your target audience very quickly. If you master the art of posting on Instagram, you can set your career for success.
Once many people follow you, they will keep up with your day-to-day activities and share your profiles with other people. All someone needs to do is search your account, and it will display everything about your career there. In this way, they can understand your brand more easily and access it faster. Instagram stats are what will help you to see your growth visually. Statistics are vital to take into account as they can help you improve your content and understand your audience’s expectations. They can allow you to post in a manner where all of your content will reach upto its full potential. You will understand your target audience better with these statistics and deliver them. Here are 5 Important Instagram Stats You Must know in 2021:
The number of active Instagram users:
In 2021 Instagram had about 1 billion active users. This is a massive milestone as this is the highest number in the past few years. Due to the pandemic, most of the audience was on Instagram. Instagram is also one of the largest platforms of social media. Therefore, most people in the world resorted to this particular app. Many changes took place in 2021 as we did everything online. The traffic on the app was heavy as most people were at home and used the app to get more information about the rest of the world. Instagram was a huge link for the world to still connect and stay in contact with each other.
Audience ages on Instagram:
Instagram is a very diverse platform. Therefore, we expect people of all ages are on the forum. This is true to a certain extent as almost every person of every age in the world has an Instagram account today; however, the most active audience on the account is mainly the younger generations. The youth has highly taken over the platform and is constantly voicing their opinions and are creating new trends on the platform every day. Ages from 18 to 24 years of people use Instagram at a very high rate. Among the genders, the audience is more focused on the female population. The percentage of the age on the app is 66% of the generation of Gen z, and Millennials occupy 50% of it. Therefore, highly young audiences and ancient audiences are not much active on Instagram.
The average follower count for most people on Instagram is between 1000 followers to 500,000 followers. Many users have even over 1 million followers on Instagram. However, only celebrities and highly influential people reserve this. Once you have more than 50,000 followers, you can be considered a verified account on Instagram. This can also label you as an influencer. Many brands also open many accounts on Instagram, with more than 1 million followers. A few accounts have even reached the 10 million mark on Instagram and have significantly impacted it.
Instagram can accommodate millions and millions of likes. Since the audience of Instagram is so large, the number of likes on most posts is vast as well. One of the most liked photos on the platform was the photo of an egg which had up to 55,000,000 likes. Many celebrities also have over 20 million likes on most of their posts. These posts have gone down in history and have made a massive impact on the world. These posts have also been revolutionary moments that the world decided to give credit to. The most liked posts are also those of celebrities or influencers who have large popularity on the platform.
Countries with the most traffic:
Instagram is used on a large scale all over the world. However, many countries overpower others in terms of trafficking. A few countries have a lot more exposure than awareness about social media apps and more advanced technology. These countries are other countries that mostly dominate Instagram. According to the statistics, the US, India, Brazil, Indonesia, Russia, Turkey, Mexico, and the UK are the few countries that have the most number of Instagram users. These countries have a significant impact on the app and have used it on a large scale. These countries also play a huge role in creating the trends and most of the social changes. These countries have a large impact on the population and the way that Instagram functions.
These are the 5 important Instagram stats you must know in 2022. We hope that this article can help you get one summation of the various statistics of Instagram.